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Ending the COLD WAR Between Salesmen & Customers, by Jim Mathers, Andrey Sizov
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Today, these two former Cold War enemies have joined together in peace and understanding to solve a different kind of Cold War. A Cold War that has been going on for centuries: the Cold War between Customers and Salesmen. Every day in every market place in the world, customers have been pitched, run over, worn down, "sold," harassed, lied to, sucked up to, taken "care" of, or bribed for centuries. Salesmen have been lied to, "sold," harassed, bribed, knocked down, put down, abandoned, demoralized and left in the dust. Talk to the average sales rep and they will tell you: "It's a war out there." Ask the average customer and they will say: "you just can't trust salesmen." In this book, you will learn how to end this Cold War, and as a result become a healthier, happier and wealthier sales professional.
- Sales Rank: #1294327 in Books
- Published on: 2015-07-15
- Original language: English
- Dimensions: 9.25" h x .45" w x 6.25" l,
- Binding: Paperback
- 198 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
5 STARS! Awesome Read!
By Dean-o
WOW What a story that goes with this book. Aptly named. You got to get it to get the story.
I am and have been a professional sales trainer myself and have read MANY books on the subject, however this one is highly unusual. It does not beat one up all about how you got to push, push, push to sell.
Rather these guys take the path of interest. The interest that a salesperson needs to have in his potential customers in order to service his customers with utmost sincerity. These two have been obviously been around the block and, using their techniques, a salesperson can not only sleep at night, he or she can be PROUD to be a part of the industry which brings to the public that which they need, smoothly and with integrity.
I am ordering several more copies for my whole Sales Team.
Thanks Jim and Andrey, You knocked it out of the park!
4 of 4 people found the following review helpful.
Fantastic!
By Markova Tatiana
This book is a must read for everyone who is dealing with sales! Easy to read and understand these simple advice are giving you right attitude and confidence in your ability to close any deal. It's not just about sales, it's about life , the simplicity of it.I strongly recommend this book, it"s a great investment of your time and it can bring much more success and joy in your dayly work life.
2 of 2 people found the following review helpful.
If you are in any type of sales then I ...
By Lisa S.
If you are in any type of sales then I highly suggest you read this book. I have a whole new perspective of the sales person and also the customer. The most fundamental rules of selling are in here and it all seems so simple now!
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